FOR THE LOVE OF
FRAGRANCE
Unlocking the World of Fragrance: Essential Insights
Explore the multifaceted fragrance industry with this comprehensive guide.
Fragrance Evolution: Discover the rich history, from ancient rituals to modern marketing and product innovation.
Classification & Families: Learn how over 550 scents are organized into families (floral, chypre, oriental, etc.) for easier recommendation and gifting.
Retail Strategies: Gain practical tips for selling, creating impactful fragrance events and how to help customers build their fragrance wardrobe
Sustainability & Trends: Understand the growing importance of sustainable sourcing, packaging, and social responsibility in fragrance.
This knowledge empowers users to make informed decisions, enhance customer experiences, and stay ahead in a dynamic retail landscape.
Unlocking the World of Fragrance: Essential Insights
Explore the multifaceted fragrance industry with this comprehensive guide.
Fragrance Evolution: Discover the rich history, from ancient rituals to modern marketing and product innovation.
Classification & Families: Learn how over 550 scents are organized into families (floral, chypre, oriental, etc.) for easier recommendation and gifting.
Retail Strategies: Gain practical tips for selling, creating impactful fragrance events and how to help customers build their fragrance wardrobe
Sustainability & Trends: Understand the growing importance of sustainable sourcing, packaging, and social responsibility in fragrance.
This knowledge empowers users to make informed decisions, enhance customer experiences, and stay ahead in a dynamic retail landscape.
About the Author
Dale Peers, a self-described fragrance enthusiast, has been an educator for over 40 years. She has contributed to various publications, including Cosmetics Magazine, and served as President and Newsletter editor for the Canadian Cosmetic Careers Association for many years.
Her background in the retail world began in high school and continued throughout her career as an educator. She believes everyone should have some experience in customer service – and the world would be a kinder place.
This book is designed to support both novice and seasoned beauty advisors as they navigate the increasingly complex landscape of fragrance.